Our Field Guide to Comparing Traditional Payment Gateways and Merchant Service Depot's Total Acceptance Gateway (TAG)
This guide provides a comprehensive comparison between traditional payment gateways and Merchant Service Depot's Total Acceptance Gateway (TAG), segmented by key functionalities. Each section also explores scenarios where a sales representative can either win or lose a deal based on how these features are presented.
Winning a Deal: Reps can win deals by emphasizing TAG's unified approach to processing various payment types across multiple channels, eliminating the need for managing disparate systems.
Losing a Deal: A deal may be lost if the rep fails to convey how TAG’s advanced tokenization and customer vault features exceed basic security, which might lead the customer to believe that a standard gateway is sufficient.
Winning a Deal: Reps can win by clearly explaining how TAG unifies all payment channels (online, in-store, and mobile) under one platform, simplifying operations and reducing the risk of errors.
Losing a Deal: Losing happens when a rep fails to link these features together, causing the customer to believe that managing separate systems might be just as effective.
Winning a Deal: Deals are secured when reps highlight how TAG’s customizable invoicing and subscription management can adapt to complex billing cycles, providing personalized customer experiences that drive retention.
Losing a Deal: A rep risks losing a deal if they don't effectively communicate the potential for TAG’s features to enhance customer lifetime value through better billing management.
Winning a Deal: Success is achieved by illustrating how TAG’s robust developer tools and APIs enable easy integration with existing systems, minimizing downtime and reducing costs.
Losing a Deal: If a rep doesn't address potential customer concerns about the complexity of integration, they may lose the deal to a simpler, albeit less capable, solution.
Winning a Deal: A rep can win by showcasing how TAG’s intuitive dashboard and robust customer support reduce the learning curve, enabling quicker adoption and better user satisfaction.
Losing a Deal: Deals are lost when reps fail to emphasize the ease of use and superior support that TAG offers, leading customers to underestimate the importance of these features.
Features Customers Love Mean Retention
Transaction Types: Customers value the ability to handle various transaction types—e-commerce, in-person, and mobile—seamlessly. TAG’s integration across all these platforms under a single system means customers no longer have to juggle multiple, disparate systems.
High-Risk Merchants: TAG’s robust support for high-risk merchants, combined with advanced load balancing and 22 years of experience in placing merchants, ensures that even the most challenging business models can operate smoothly and securely.
Total Acceptance: This feature set, coupled with our deep industry experience, makes TAG not just a payment gateway, but a comprehensive solution for businesses looking to streamline operations, improve security, and maximize revenue.
By following these guidelines and leveraging the strengths of TAG, sales reps can effectively communicate the value of this platform, ultimately leading to higher conversion rates and customer satisfaction.
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